Post by cocolipid on Feb 28, 2024 3:53:28 GMT -5
For a company that bases its business on exports , but also for those who wish to enter new European markets , relying on Digital Marketing can be a winning strategic choice. However, there is a detail that is often overlooked in this area: multilingualism . In fact, creating strategies only in English is not optimal for the European market, home to over one hundred different languages. Which languages are spoken most in Europe? Europe, with its 4 million square kilometers, is the fourth largest continent and is home to 46 nations. Over 150 different languages are spoken within it . But which are the most common ones? In first place we find German , the official language in Germany, Austria and Liechtenstein and one of the official languages in Belgium, Switzerland and Luxembourg. The number of people who speak German as their native language in Europe is around 95 million.
Second place for French , with around 80 million native speakers. It is an Peru Phone Number official language in France and one of the official languages in Belgium, Luxembourg and Switzerland. The Englishman settles “only” in third place. It is the international language par excellence, it has 400 million native speakers all over the world; in Europe there are 70 million of them as it is the language of the United Kingdom and the Republic of Ireland. Of course, it is the language most spoken as a "second language", allowing us to communicate easily despite the country of origin; yet to conquer the markets in the users' territory it is necessary to use their native language. As regards other languages: 13% of the European population speaks Italian , the official language in Italy, San Marino and Vatican City, 8% speaks Spanish and 4% speaks Dutch .
Important to take into consideration, as it is very important for the European market, is Russian , which thanks to the large surface area occupied by Russia and Belarus, has 120 million native speakers. Particularly interesting is the fact that only 5% of Russians can speak English, which highlights the need to use the Russian language in a strategy aimed at exporting to this country. Equally interesting is the fact that in Russia Google is not used, but Yandex, so it will be necessary to work on this search engine. English language: it's not enough For years, small and large companies have offered their services using exclusively English -language websites , as it has achieved the important role of an international language over time.
Second place for French , with around 80 million native speakers. It is an Peru Phone Number official language in France and one of the official languages in Belgium, Luxembourg and Switzerland. The Englishman settles “only” in third place. It is the international language par excellence, it has 400 million native speakers all over the world; in Europe there are 70 million of them as it is the language of the United Kingdom and the Republic of Ireland. Of course, it is the language most spoken as a "second language", allowing us to communicate easily despite the country of origin; yet to conquer the markets in the users' territory it is necessary to use their native language. As regards other languages: 13% of the European population speaks Italian , the official language in Italy, San Marino and Vatican City, 8% speaks Spanish and 4% speaks Dutch .
Important to take into consideration, as it is very important for the European market, is Russian , which thanks to the large surface area occupied by Russia and Belarus, has 120 million native speakers. Particularly interesting is the fact that only 5% of Russians can speak English, which highlights the need to use the Russian language in a strategy aimed at exporting to this country. Equally interesting is the fact that in Russia Google is not used, but Yandex, so it will be necessary to work on this search engine. English language: it's not enough For years, small and large companies have offered their services using exclusively English -language websites , as it has achieved the important role of an international language over time.