Post by account_disabled on Mar 6, 2024 23:38:44 GMT -5
Data storytelling has been identified as a major trend in the data field. Companies are implementing it because it is an easier way to inform a particular audience of the content of data and complex analyzes by means of a narrative. There are ad hoc tools like Tableau for data storytelling in the business field, demonstrating how it is an increasingly central tool in the market. In this article we will therefore see what data storytelling is with a specific definition, we will analyze some examples and success cases and we will try to understand how to organize and transmit data with narration.
Woman presents company insights on the whiteboard using data Greece Telegram Number Data storytelling to illustrate graphs What is data storytelling? Data storytelling is the display and sharing of complex data content and analysis through narrative, with the aim of informing and influencing a particular audience. It's a very effective way to share business information , drive new actions and drive results. We have already seen how storytelling is the discipline that uses the principles of rhetoric and narratology to tell stories, and is used by companies and brands through storytelling marketing thanks to the construction and distribution of stories with the aim of creating an emotional bond and trust with the brand.
In fact, stories have the ability to leverage emotions, which are involved in the perceptive and evaluative processes that guide purchasing decisions. Even more so in the current context, where marketing requires an increasingly experiential approach. Data storytelling therefore has the purpose of organizing information to simplify its reading in a process that we could define as "democratization" of data : that is, an act of transparency on the part of companies towards employees, consumers or partners who do not have data reporting skills. data analysis. If initially, with the birth of big data, data analysis and understanding were thought of as something elitist , data storytelling proposed itself as a trend reversal.
Woman presents company insights on the whiteboard using data Greece Telegram Number Data storytelling to illustrate graphs What is data storytelling? Data storytelling is the display and sharing of complex data content and analysis through narrative, with the aim of informing and influencing a particular audience. It's a very effective way to share business information , drive new actions and drive results. We have already seen how storytelling is the discipline that uses the principles of rhetoric and narratology to tell stories, and is used by companies and brands through storytelling marketing thanks to the construction and distribution of stories with the aim of creating an emotional bond and trust with the brand.
In fact, stories have the ability to leverage emotions, which are involved in the perceptive and evaluative processes that guide purchasing decisions. Even more so in the current context, where marketing requires an increasingly experiential approach. Data storytelling therefore has the purpose of organizing information to simplify its reading in a process that we could define as "democratization" of data : that is, an act of transparency on the part of companies towards employees, consumers or partners who do not have data reporting skills. data analysis. If initially, with the birth of big data, data analysis and understanding were thought of as something elitist , data storytelling proposed itself as a trend reversal.