Post by account_disabled on Mar 10, 2024 4:44:28 GMT -5
Like every year, I take stock of the use of social media in Italy, re-elaborating the data from Audiweb powered by Nielsen . During 2021, 44.3 million Italians surfed the internet every month (data referring to users aged 2 years and over), equal to 74.5% of the population (+2.2% compared to 2020). On the average day, however, 37.1 million people did so, equal to 62.3% of the population (+8.2%). The preferred access tool remains the smartphone, used by 39.1 million people every month (+5.1%) and by 33.7 million on an average day, with a growth of 12.8%. Before delving into the analysis of social media, it is important to know that, in this case, the reference universe is represented by users aged 18-74 (both for use on computers and mobiles).
At the moment, mobile browsing by children under 18 is not recorded, so it is likely that the India Mobile Number Data Like every year, I take stock of the use of social media in Italy, re-elaborating the data from Audiweb powered by Nielsen . During 2021, 44.3 million Italians surfed the internet every month (data referring to users aged 2 years and over), equal to 74.5% of the population (+2.2% compared to 2020). On the average day, however, 37.1 million people did so, equal to 62.3% of the population (+8.2%). The preferred access tool remains the smartphone, used by 39.1 million people every month (+5.1%) and by 33.7 million on an average day, with a growth of 12.8%. Before delving into the analysis of social media, it is important to know that, in this case, the reference universe is represented by users aged 18-74 (both for use on computers and mobiles). At the moment, mobile browsing by children under 18 is not recorded, so it is likely that the impact of services used mainly on the move by this segment of the population is underestimated. This time I will not make comparisons with the previous year because they would not be consistent given that Audiweb has made an adjustment to its detection system in view of the new cookie scenario.
Pinterest comes in fourth position with an audience of 20.7 million aficionados, which surpasses LinkedIn which stands at 18.3 million professionals (in a worrying decline during the last months of the year). Pinterest's high value may be due to the traffic it receives from Google Images. Twitter manages to involve 11.5 million people, thanks above all to its ability to "stay on the news" and current trends. The phenomenon of recent years, TikTok continues to expand its audience and reach 9.6 million people (from official documents we know that the actual users in April 2021 were 12.5 million Italians ). Another social network to watch with interest is Twitch which manages to attract the attention of 4.7 million viewers.
At the moment, mobile browsing by children under 18 is not recorded, so it is likely that the India Mobile Number Data Like every year, I take stock of the use of social media in Italy, re-elaborating the data from Audiweb powered by Nielsen . During 2021, 44.3 million Italians surfed the internet every month (data referring to users aged 2 years and over), equal to 74.5% of the population (+2.2% compared to 2020). On the average day, however, 37.1 million people did so, equal to 62.3% of the population (+8.2%). The preferred access tool remains the smartphone, used by 39.1 million people every month (+5.1%) and by 33.7 million on an average day, with a growth of 12.8%. Before delving into the analysis of social media, it is important to know that, in this case, the reference universe is represented by users aged 18-74 (both for use on computers and mobiles). At the moment, mobile browsing by children under 18 is not recorded, so it is likely that the impact of services used mainly on the move by this segment of the population is underestimated. This time I will not make comparisons with the previous year because they would not be consistent given that Audiweb has made an adjustment to its detection system in view of the new cookie scenario.
Pinterest comes in fourth position with an audience of 20.7 million aficionados, which surpasses LinkedIn which stands at 18.3 million professionals (in a worrying decline during the last months of the year). Pinterest's high value may be due to the traffic it receives from Google Images. Twitter manages to involve 11.5 million people, thanks above all to its ability to "stay on the news" and current trends. The phenomenon of recent years, TikTok continues to expand its audience and reach 9.6 million people (from official documents we know that the actual users in April 2021 were 12.5 million Italians ). Another social network to watch with interest is Twitch which manages to attract the attention of 4.7 million viewers.